Cookie Policy

This page explains the cookies https://rvk.tattoo sets, why they are there, and how to turn them off. It sits alongside our Privacy Policy, which covers everything else.

RVK Tattoo LLC (“we,” “us,” or “our”) is the tattoo practice of Lia Revkova, registered in the State of Missouri.

1. What Cookies Are

A cookie is a small text file that a website asks your browser to store. On a later visit, the browser hands it back, so the site can tell that you have been here before. Similar technologies — local storage, pixels, and device identifiers — do much the same job, and everything on this page applies to them too.

2. Why This Site Uses Them

One reason only: to measure how the Site is used.

We are a small practice with a small website. Analytics tells us how many people find it, which sections they actually read, where they stop reading, and how many go on to click Book Now. That is what we use to decide what to rewrite.

We do not advertise, we buy no ads, and we run no remarketing. We should be careful about how far we take that claim, though: some of the cookies Microsoft sets through Clarity are cookies Microsoft also uses for its own advertising, and we cannot switch that off from here. Section 3B says which, and Section 5 says how to stop all of it.

3. Cookies We Set

All of the cookies we set come from our two analytics providers, listed in 3A and 3B. The one other thing that can set a cookie here is the map on our contact page, which is Google’s, not ours — see 3C.

A. Google Analytics 4 — Google LLC

Google may transfer this information to servers in the United States. See how Google uses data from partner sites and the Google Privacy Policy.

B. Microsoft Clarity — Microsoft Corporation

Clarity is the larger of the two, and it is worth reading this section rather than skimming it. Only two of its cookies are set by our domain. The rest are third-party cookies set on Microsoft’s own domains — clarity.ms and bing.com — and one of them is used by Microsoft for advertising.

Set by rvk.tattoo (first-party):

Set by Microsoft (third-party):

Clarity records your session. This is the most privacy-sensitive thing this Site does, so we want to be plain about it: Clarity captures a replay of your visit — where your pointer moved, what you clicked, how far you scrolled, and how long you stayed — and builds heatmaps from many visits combined. It is a recording of behaviour on the page, not of your screen, your camera, or any other tab.

Microsoft is an independent controller for Clarity data — not a processor acting on our instructions. Microsoft’s own terms for Clarity say so in as many words, and say that Microsoft may use the data it collects for its own purposes, including building user profiles for advertising.

So, plainly: we use Clarity to see how this page is read. Microsoft receives that same data on its own account, may combine it with data from Microsoft Advertising and its other services, and uses it under the Microsoft Privacy Statement rather than under this policy. Whatever Microsoft does with it is outside our control, which is exactly why Section 5 matters and why the opt-out is worth using if any of this bothers you.

Cookie names, domains and lifetimes are set by Google and Microsoft and can change without notice from us.

C. The Google map on the contact page — Google LLC

Our contact page shows the studio on a map embedded from Google Maps. The map is a frame served by Google, and it only loads once you scroll down to it. Inside that frame Google may set its own cookies, on its own domains, under Google’s cookie policy — we do not choose them, cannot list them exactly, and cannot delete them from here. We set none of our own through the map.

Two practical notes. Browsers that block third-party cookies (Safari and Firefox by default) block these too, and the map still works. And the switch in Section 5B controls analytics only; it does not stop the map loading. If you would rather not load anything from Google, the address under the map is a plain link and the map itself is the only embed on the Site.

4. What We Deliberately Do Not Use

This list is as much a part of the policy as the one above:

• We place no advertising cookies of our own, run no ads, and do no remarketing. There is nothing we are selling you here beyond a tattoo appointment. But see the honest qualification in Sections 2 and 3B: MUID and SRM_B reach Microsoft, and Microsoft uses them for advertising on its own account. Turning analytics off is what stops that.
• No Meta / Facebook pixel. No TikTok pixel. No Google Ads tags. No Hotjar.
• No embedded third-party content, except the map on the contact page. Instagram, TikTok, and Porter appear on this Site as ordinary links. Nothing from those services loads until you click, so none of them can set a cookie in your browser because of a visit here. The Google map is the one embed, and Section 3C covers it. The third-party cookies in Section 3B come from Clarity itself, not from any embed.
• No consent banner. See Section 5 — we would rather solve this by honoring a signal your browser already sends than by putting a dialog between you and the page.
• No cookies that are strictly necessary for the Site to work. The Site is static HTML, and the contact form sends without a cookie. Turning every cookie off does not break anything on it. The one thing the Site stores itself is your answer to the switch in Section 5B, in your browser’s local storage, and only if you use it.

5. Your Choices

A. Global Privacy Control — the easiest option

We honor the Global Privacy Control (GPC) signal. If your browser sends GPC, our analytics scripts are never loaded — Google Analytics and Microsoft Clarity do not run at all, and none of the cookies in Section 3 are set. This is written into the Site’s code and applies before anything else on this page.

GPC is built into Firefox, Brave, and DuckDuckGo, and is available as an extension for other browsers. It works across every site that honors it, not just ours, which is why we recommend it over any control we could offer on our own page. From 2027, California law requires every browser sold there to offer the setting, so it should get easier to find.

To be exact about what is doing the work: it is our own code that stops the tags, not a promise from Google or Microsoft. Clarity’s script has no GPC check of its own. Because we never load it when GPC is set, that does not matter here.

B. The switch on this page

If you would rather not enable GPC, use this switch:

Turning it off does three things: it stops the analytics scripts loading on every later page view, it stops the ones already running on this page, and it deletes the four cookies set on our own domain — _ga, _ga_F14H8F1XWH, _clck, and _clsk. The cookies Microsoft sets on its own domains are not ours to delete; clear them in your browser using Section 5C.

Your answer is remembered in your own browser, so you will need to set it again on a different browser or device, or if you clear your browsing data. The switch is honest about its limits: if your browser blocks site storage, it will tell you so instead of pretending to save a choice.

C. Your browser

Every major browser lets you block or delete cookies, including blocking third-party cookies entirely. Blocking cookies will not break this Site.

• Chrome · Firefox · Safari · Edge

D. Opting out of each provider directly

• Google Analytics: install the Google Analytics Opt-out Browser Add-on.
• Microsoft Clarity: there is no Clarity-specific opt-out add-on. Use Global Privacy Control or the switch on this page, both of which stop Clarity loading here at all. To manage what Microsoft does with data it already holds, see Microsoft’s privacy dashboard and its advertising settings — note that both require you to sign in to a Microsoft account.

6. Changes to This Policy

If we add or remove a tool or an embed that sets cookies, we will update Section 3 and change the “Last Updated” date. If we ever add a category of cookie beyond analytics — advertising, for example — we will say so prominently rather than quietly editing a table.

7. Contact

Questions about cookies, or about anything else in this policy: legal@rvk.tattoo.

See also our Privacy Policy and Terms & Booking Conditions.